Resume

Jonas Woods

Creative director. Sixteen years across brand, campaign, content, photography and film — directing the work and the people who make it. Based in Ojai, California.

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Summary

Creative director with sixteen years across brand, campaign, content and film. Trained in marketing and strategic communications, so the work starts with demographic analysis and channel strategy rather than a moodboard — and ends with reading what the campaign actually did.

Specialist in video and photography; hands-on in graphic design, web and motion graphics. I direct shooters, editors, designers, developers and product production, and I can do each of those jobs myself.

Strategy & direction

EDIT: add rough numbers where you can — how many shoots, how many designers, over how long.

  • Brand & marketing strategyPositioning, audience definition, go-to-market
  • Demographic analysisWho wants the product and what they already buy
  • Channel strategyWhich channels reach which audience, at what cost
  • PerformanceMetrics, channel efficiency, iterate on the read
  • Video & photographySpecialism · directs shooters, editors, photographers
  • Design, web & motionHands-on · directs designers, developers, motion artists
  • Product productionManaged development through manufacture

Experience

Employed roles first — these are the verifiable ones. Founded ventures follow, listed separately and honestly.

  • EDIT: Creative Director

    EDIT: 2020 — Present

    EDIT: Company · Location

    • EDIT: an outcome, with a number if you have one. "Launched X and sold through the first run in 90 days" beats "responsible for brand strategy."
    • EDIT: who you directed. "Directed a team of three designers and a rotating roster of photographers" is the line that gets you shortlisted.
    • EDIT: scope. Budget, channels, markets, SKUs.

  • EDIT: Art Director

    EDIT: 2016 — 2020

    EDIT: Company · Location

    • EDIT: outcome.
    • EDIT: outcome.

  • EDIT: earlier role

    EDIT: 2010 — 2016

    EDIT: Company · Location

    • EDIT: outcome.

Founded

Brands I own or co-own. Anonymised by category; detail on request.

  • EDIT: DTC wellnessIdentity, packaging, campaign, site · EDIT year
  • EDIT: categoryEDIT scope · EDIT year
  • EDIT: categoryEDIT scope · EDIT year
  • EDIT: categoryEDIT scope · EDIT year
See the work

Education

  • MarketingAssociate of Arts
  • BusinessAssociate of Arts
  • EconomicsAssociate of Arts
  • ArtAssociate of Arts

Skills

  • Creative directionConcepting, briefing, art direction, review
  • DesignPhotoshop, Illustrator, InDesign, Figma
  • Motion & editPremiere, After Effects, Lightroom
  • ProductionPhotography, video, direction, colour
  • MarketingMeta Ads, Google Ads, Analytics, email, SEO

Available for
new work.

hello [at] jonas-woods.com
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© Jonas Woods. Creative director & art director.